Kick-ass (Press)

[entelein]

http://www.guardian.co.uk/online/story/0,3605,1103884,00.html

Thousands of people who had never heard of Args, but were convinced this was a creation of the Wachowski brothers, signed up. The game looked professional. Some newspapers claimed it was an official online publicity tool. Although the game didn't explicitly use images or copyright names from the films themselves, the setting was obvious.

It became the most successful Arg ever, with around 12,000 players and visits logged from 118 different countries.